More than 600 brand names across three different categories of online information services were analysed. The analysis took the form of both an objective individual analysis and a questionnaire analysis of brand names. For the individual analysis, a list of 100‐300 brand names for each of the...

Purpose – The purpose of this paper is to explore the use of LexiURL as a Web intelligence tool for collecting and analysing links to digital libraries, focusing specifically on the National electronic Library for Health (NeLH). Design/methodology/approach – The Web intelligence techniques...