Consumers need not evaluate all available product information before making a purchase. This may arise because shopping environments prevent a full evaluation (e.g. online). We develop a model of simultaneous search in which consumers have limited ability in product evaluation in order to study...

Using the classical sequential search framework by Anderson and Renault (1999), this paper lets consumers search partially and shows that (1) consumers optimally search products at a partial depth when search cost is large, and (2) due to partial depth, firms’ prices and consumer surplus are...

Using the classical sequential search framework by Anderson and Renault (1999), this paper lets consumers search partially and shows that (1) consumers optimally search products at a partial depth when search cost is large, and (2) due to partial depth, firms’ prices and consumer surplus are...

This paper compares consumers’ optimal search behaviors and firms’ strategic reactions in prices under two modes of search: parallel search vs. sequential search, with incorporation of partial search depth which measures the amount of information to evaluate for a product. Our analysis shows...