In the final chapter of the book the authors discuss potential continued developments of some of the topics addressed in the previous texts of the book. The final overview of the book starts with a set of some more practical, empirical issues that deserve attention. The choice of practical...

The topics of this chapter are quite fundamental for the book. The chapter deals with value in B2B; what is value, what creates value, how could value be identified, estimated, and exploited. For these reasons, the chapter presents a value calculation model and carries out a critical discussion of...