This study employs the use of a linguistic based theory and analytical tool – Semiotics – to investigate the quality and veracity of Corporate Social Responsibility (CSR) as disclosed in annual reports. To do this, the texts of Corporate Community Involvement (CCI) narratives in the annual...

Despite the proliferation of studies on corporate social responsibility (CSR) communication, there is lack of consensus and a cardinal methodological base for research on the quality of CSR communication. Over the decades, studies on the subject have remained conflicting, unintegrated and...