Rundle‐Thiele, Sharyn; Maio Mackay, Marisa - In: Journal of Services Marketing 15 (2001) 7, pp. 529-546
There has long been a requirement for researchers to relate different loyalty measures in one paper and to compare measures across markets. Explores the performance of a number of loyalty measures in two service markets, namely a telecommunications market, and a credit card market. Also explores...
