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~subject:"Service ecosystems"
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Service ecosystems
Customer integration
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Kundenintegration
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Relationship marketing
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Beziehungsmarketing
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Social Web
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Social web
7
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6
Internet marketing
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Marketing theory
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Digitale Plattform
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Kreislaufwirtschaft
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Recycling
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Service-Dominant Logic
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Service-dominant logic
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Nachhaltigkeit
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Services
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Social change
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Social network
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Sozialer Wandel
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Soziales Netzwerk
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Brand management
3
Environment
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Innovation
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Markenführung
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Fehrer, Julia
3
Baker, Jonathan J.
1
Bove, Liliana L.
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Brodie, Roderick J.
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Nariswari, Angeline
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Vargo, Stephen L.
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Journal of service management
2
The journal of services marketing
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ECONIS (ZBW)
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Navigating the emergence of brand meaning in service ecosystems
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
Journal of service management
33
(
2022
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10013325639
Saved in:
2
The nature and fundamental elements of digital service innovation
Vargo, Stephen L.
;
Fehrer, Julia
;
Wieland, Heiko
; …
- In:
Journal of service management
35
(
2024
)
2
,
pp. 227-252
Persistent link: https://www.econbiz.de/10015077977
Saved in:
3
Viewpoint: shaping resilient service ecosystems in times of crises : a trans-Tasman perspective
Fehrer, Julia
;
Bove, Liliana L.
- In:
The journal of services marketing
36
(
2022
)
4
,
pp. 489-498
Persistent link: https://www.econbiz.de/10013407557
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