Hoffman, K. Douglas; Kelley, Scott W.; Chung, Beth C. - In: Journal of Services Marketing 17 (2003) 4, pp. 322-340
This study was undertaken to investigate service failures relating to problems with the management of the servicescape. Of the 1,370 failure critical incidents collected, 123 were identified as servicescape failures. The three primary types of servicescape failures most likely to occur, listed...