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Purpose Trust and purchase intent are established, dependent variables in electronic commerce research. Recent studies have highlighted the importance of online product reviews in the development of purchase intention, which has led to the development of a substantial research effort in the...
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The topic of service innovation (SI) attracts substantial interest among both service researchers and industrial practitioners. Drawing from network theory and complex network analysis methods, this chapter maps the conceptual structure of SI by detecting and delineating related themes and their...
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