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Understanding service firms brand value creation : a multilevel perspective including the overarching role of service brand marketing capability
Sok, Phyra; O'Cass, Aron - In: The journal of services marketing 25 (2011) 7, pp. 528-539
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009387521
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Archieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron; Ngo, Liem Viet - In: The journal of services marketing 25 (2011) 7, pp. 489-496
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009387525
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Anatomy of services branding
O'Cass, Aron (contributor) - 2010
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009387971
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Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron; Sok, Phyra - In: Journal of business research : JBR 66 (2013) 8, pp. 1074-1084
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009756192
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Special section: Anatomy of service innovation
O'Cass, Aron (contributor) - In: Journal of business research : JBR 66 (2013) 8, pp. 1060-1167
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009756204
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Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?
Heirati, Nima; O'Cass, Aron; Schoefer, Klaus; Siahtiri, Vida - In: Industrial marketing management : the international … 55 (2016), pp. 50-58
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011503610
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An exploratory study into managing value creation in tourism service firms : understanding value creation phases at the intersection of the tourism service firm and their customers
O'Cass, Aron; Sok, Phyra - In: Tourism management : research, policies, practice 51 (2015), pp. 186-200
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011414944
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Achieving service quality through service innovation exploration : exploitation ; the critical role of employee empowerment and slack resources
Sok, Phyra; O'Cass, Aron - In: The journal of services marketing 29 (2015) 2, pp. 137-149
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011343383
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Unlocking solution provision competence in knowledge-intensive business service firms
Siahtiri, Vida; Heirati, Nima; O'Cass, Aron - In: Industrial marketing management : the international … 87 (2020), pp. 117-127
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012285139
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Retailing and consumer services in emerging markets
O'Cass, Aron; Carlson, Jamie - In: Journal of retailing and consumer services 46 (2019), pp. 130-132
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011980813