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~subject:"Service industry"
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Service industry
Globalisierung
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Pla-Barber, José
4
León-Darder, Fidel
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Villar, Cristina
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Ghauri, Pervez N.
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The service industries journal
2
International marketing review
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Service business
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ECONIS (ZBW)
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The internationalization of soft-services : entry modes and main determinants in the Spanish hotel industry /José Pla-Barber; Fidel León-Darder; Cristina Villar
Pla-Barber, José
;
León-Darder, Fidel
;
Villar, Cristina
- In:
Service business
5
(
2011
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10009535243
Saved in:
2
Augementing versus exploiting entry modes in soft services : reconsidering the role experiential knowledge
Pla-Barber, José
;
Villar, Cristina
;
León-Darder, Fidel
- In:
International marketing review
31
(
2014
)
6
,
pp. 621-636
Persistent link: https://www.econbiz.de/10010467195
Saved in:
3
Internationalization of service industry firms : understanding distinctive characteristics
Pla-Barber, José
;
Ghauri, Pervez N.
- In:
The service industries journal
32
(
2012
)
7
,
pp. 1007-1010
Persistent link: https://www.econbiz.de/10009551305
Saved in:
4
Special issue: Internationalization of service industry firms
Pla-Barber, José
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009551309
Saved in:
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