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Revenue and profit implications of industrial service strategies

Eggert, Andreas; Hogreve, Jens; Ulaga, Wolfgang; … - In: Journal of service research : JSR 17 (2014) 1, pp. 23-39

Persistent link: https://www.econbiz.de/10010356891

Transitioning from product to service-led growth in manufacturing firms : emergent challenges in selecting and managing the industrial sales force

Ulaga, Wolfgang; Loveland, James M. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 113-125

Persistent link: https://www.econbiz.de/10010359368

Free-to-fee transformation of industrial services

Mustak, Mekhail; Ulaga, Wolfgang; Grohmann, Marcella Maria - In: Journal of service research 26 (2023) 1, pp. 21-43

Persistent link: https://www.econbiz.de/10014246191

Kundenbeziehungsmanagement für elektronische Dienstleistungen

Fassott, Georg; Eggert, Andreas - In: Electronic Services, (pp. 491-512). 2002

Persistent link: https://www.econbiz.de/10001652835

Differential effects of product and service innovations on the financial performance of industrial firms

Eggert, Andreas; Thiesbrummel, Christoph; Deutscher, … - In: Journal of business market management : JBM 7 (2014) 3, pp. 380-405

Industrial companies face the particular challenge of developing new products and services in traditionally goods-centered environments. Using panel data from 558 German industrial companies, this article analyzes the financial performance consequences of product and service innovations. The...

Persistent link: https://www.econbiz.de/10010422054

Heading for new shores : do service and hybrid innovations outperform product innovations in industrial companies?

Eggert, Andreas; Thiesbrummel, Christoph; Deutscher, … - In: Industrial marketing management : the international … 45 (2015), pp. 173-183

Persistent link: https://www.econbiz.de/10010530556

Service transition : a viable option for manufacturing companies with deteriorating financial performance?

Böhm, Eva; Eggert, Andreas; Thiesbrummel, Christoph - In: Industrial marketing management : the international … 60 (2017), pp. 101-111

Persistent link: https://www.econbiz.de/10011672054