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How does technological innovation impact the service time and the attraction of new customers in the financial sector? : evidence from an emerging economy
Reyes-Rubiano, Lorena; Amaya, Ingrid Y.; Mayorga, David … - In: Operations management research : OMR ; advancing … 17 (2024) 2, pp. 596-611
Persistent link: https://www.econbiz.de/10015183340
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How does technological innovation impact the service time and the attraction of new customers in the financial sector? Evidence from an emerging economy
Reyes-Rubiano, Lorena; Amaya, Ingrid Y.; Mayorga, David … - In: Operations Management Research 17 (2024) 2, pp. 596-611
Due to safety perceptions, Colombian banking clients prefer to visit bank branch offices instead of other channels. Thus, there are long waiting for lines at branch offices. Considering the need for more tools for strengthening and streamlining client service, the number of financial clients...
Persistent link: https://www.econbiz.de/10015375309