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A customer-dominant logic of service
Heinonen, Kristina; Strandvik, Tore; Mickelsson, Karl-Jacob - In: Journal of service management 21 (2010) 4, pp. 531-548
Persistent link: https://www.econbiz.de/10008656284
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"Futurizing" smart service : implications for service researchers and managers
Wuenderlich, Nancy V.; Heinonen, Kristina; Ostrom, Amy L.; … - In: The journal of services marketing 29 (2015) 6/7, pp. 442-447
Persistent link: https://www.econbiz.de/10011418323
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Reflections on customers' primary role in markets
Heinonen, Kristina; Strandvik, Tore - In: European management journal 36 (2018) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
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Customer-dominant service logic
Heinonen, Kristina; Strandvik, Tore - In: The Routledge handbook of service research insights and …, (pp. 69-89). 2020
Persistent link: https://www.econbiz.de/10012238611
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Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria; Kowalkowski, Christian; Biggemann, Sergio - In: Journal of business research : JBR 69 (2016) 7, pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056