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Libai, Barak; Muller, Eitan; Peres, Renana - In: Journal of marketing research : JMR 46 (2009) 2, pp. 163-175

Persistent link: https://www.econbiz.de/10003827934

Rust, Roland T.; Zahorik, Anthony J.; Keiningham, Timothy L. - In: Handbuch Dienstleistungsmanagement : von der …, (pp. 873-898). 2001

Persistent link: https://www.econbiz.de/10001599043

The era of e-Service

Rust, Roland T.; Kannan, P. K. - In: E-Service : new directions in theory and practice, (pp. 3-21). 2002

Persistent link: https://www.econbiz.de/10001812812

Return on quality (ROQ) : making service quality financially accountable

Rust, Roland T.; Zahorik, Anthony J.; Keiningham, Timothy - 1994

Persistent link: https://www.econbiz.de/10000888243

Service quality : new directions in theory and practice

Rust, Roland T. (ed.) - 1994

Persistent link: https://www.econbiz.de/10000347620

The service revolution and the transformation of marketing science

Rust, Roland T.; Huang, Ming-hui - In: Marketing science 33 (2014) 2, pp. 206-221

Persistent link: https://www.econbiz.de/10010358790

Optimizing service productivity

Rust, Roland T.; Huang, Ming-hui - In: Journal of marketing 76 (2012) 2, pp. 47-66

Persistent link: https://www.econbiz.de/10009737491

Quality mental model convergence and business performance

Rust, Roland T.; Moorman, Christine; Beuningen, … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 155-171

Persistent link: https://www.econbiz.de/10011490870

Technology-driven service strategy

Huang, Ming-Hui; Rust, Roland T. - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 906-924

Persistent link: https://www.econbiz.de/10011779545

Service Quality : New Directions in Theory and Practice

Rust, Roland T. - 1993

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing...

Persistent link: https://www.econbiz.de/10011827590