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Service quality
Consumer behaviour
15
Konsumentenverhalten
15
Beziehungsmarketing
7
Customer satisfaction
7
Kundenzufriedenheit
7
Relationship marketing
7
Einzelhandel
5
Retail trade
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Viral marketing
4
Virales Marketing
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Dienstleistungssektor
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Kaufentscheidung
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Online retailing
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Online-Handel
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Purchase decision
3
Service industry
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Services
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USA
3
United States
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Contingency theory
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Cultural identity
2
Customer retention
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Dienstleistung
2
Dienstleistungsqualität
2
Emotion
2
Kontingenztheorie
2
Kulturelle Identität
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Kundenbindung
2
Marketing management
2
Marketingmanagement
2
Preismanagement
2
Pricing strategy
2
Proactive service
2
Proactivity
2
Reactive service
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Service failure
2
Service failure prevention
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Service recovery
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Theorie
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Reynolds, Kristy E.
2
Beitelspacher, Lauren Skinner
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Ellinger, Alexander E.
1
Mothersbaugh, David L.
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Richey, R. Glenn
1
Shin, Hyunju
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Journal of service theory and practice : JSTP
1
The journal of services marketing
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ECONIS (ZBW)
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Exploring a new perspective on service efficiency : service culture in retail organizations
Beitelspacher, Lauren Skinner
;
Richey, R. Glenn
; …
- In:
The journal of services marketing
25
(
2011
)
3
,
pp. 215-228
Persistent link: https://www.econbiz.de/10009230972
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2
Employing proactive interaction for service failure prevention to improve customer service experiences
Shin, Hyunju
;
Ellinger, Alexander E.
;
Mothersbaugh, David L.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 164-186
Persistent link: https://www.econbiz.de/10011602742
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