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When the minority is the majority : Russian and Latvian consumer perspectives of retail service
McKenzie, Brent - 2007
Persistent link: https://www.econbiz.de/10003668103
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Service entry strategies into a transition economy : an Estonian case study
McKenzie, Brent; Merrilees, Bill - In: International journal of business and emerging markets … 1 (2008/09) 2, pp. 124-140
Persistent link: https://www.econbiz.de/10003794519
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Culture and marketing strategy in discount retailing
Merrilees, Bill; McKenzie, Brent; Miller, Dale - In: Journal of business research : JBR 60 (2007) 3, pp. 215-221
Persistent link: https://www.econbiz.de/10003428830