ABSTRACT In recent decades, banks have rapidly moved toward investment on e-banking systems to serve customers. Despite of such investments, reports show that these technologies are not competently welcomed by customers. Therefore, present study aims to identify affecting factors on customers’...

In recent decades, banks have rapidly moved toward investment on e-banking systems to serve customers. Despite of such investments, reports show that these technologies are not competently welcomed by customers. Therefore, present study aims to identify affecting factors on customers' intention...