In an experiment using MBA students as proxies for individual investors, I examine the effects of two important regulatory changes on investors' perceptions of audit quality. The first change examined is from a bottom-up coverage-based approach for auditing internal controls to a more top-down...

The long tail phenomenon has been heavily discussed in recent years. What has been neglected so far is its striking relevance for electronic services. Whereas consumers expectations about information goods are often vague and transient, their requirements are pronounced and specific when it...