The purpose of this research is demonstrating that the network strategy influences the complex tourist product quality and if the firms pursue a co-planning value strategy, this latter affects marketing choices of tourist product. Authors propose a theoretical model which represents an...

Competitive dynamics in tourism make a very strong case for company cooperation strategies for local development. Our analysis begin with a literature review on networking and quality management in tourism. We then propose an innovative theoretical framework, representing a decision-making...

The Naples Forum on Service is a biennial research conference. The three past forums have been characterized by original and stimulating discussions upon the forum themes with the three scientific pillars represented by Service Dominant logic, Network & Systems Theory and Service Science (look...