Amat Taap, Manshor; Choy Chong, Siong; Kumar, Mukesh; … - In: International Journal of Quality & Reliability Management 28 (2011) 8, pp. 822-840
Purpose – Based upon an extended SERVQUAL model, this paper attempts to measure and compare the service quality between conventional and Islamic banks in Malaysia. Design/methodology/approach – A new dimension, i.e. convenience was added to the existing SERVQUAL model of five dimensions....