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~subject:"Service quality"
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Service quality
Consumer behaviour
75
Konsumentenverhalten
75
Relationship marketing
61
Beziehungsmarketing
60
Marketingmanagement
22
Marketing management
21
Distribution channel
19
Einzelhandel
19
Retail trade
19
Vertriebsweg
19
Customer satisfaction
16
Kundenzufriedenheit
16
Kundenwert
15
Marketing
15
Theorie
15
Theory
15
Brand management
14
Customer value
14
Markenführung
14
Niederlande
13
Online retailing
13
Online-Handel
13
Netherlands
12
E-commerce
11
Electronic Commerce
11
Category Management
10
Category management
10
Digitalisierung
10
Digitization
10
Marketingtheorie
10
Direct marketing
9
Direktmarketing
9
Marketing theory
9
Dienstleistungsqualität
8
Firm performance
8
Kundenbindungsprogramm
8
Loyalty program
8
Unternehmenserfolg
8
Brand image
7
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English
8
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Verhoef, Peter C.
8
Gijsenberg, Maarten J.
2
Wiesel, Thorsten
2
Bolton, Ruth M.
1
Bosma, Joost
1
Donkers, Bas
1
Doorn, Jenny van
1
Haan, Evert de
1
Heerde, Harald J. van
1
Heijnsbroek, Martin
1
Langerak, Fred
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Lemon, Katherine N.
1
Ou, Yi-Chun
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Journal of marketing
2
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Journal of public policy & marketing
1
Journal of retailing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
8
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1
Expanding business-to-business customer relationships : modeling the customer's upgrade decision
Bolton, Ruth M.
;
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10003642961
Saved in:
2
Critical incidents and the impact of satisfaction on customer share
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 123-142
Persistent link: https://www.econbiz.de/10003747976
Saved in:
3
Losses loom longer than gains : modeling the impact of service crises on perceived service quality over time
Gijsenberg, Maarten J.
;
Heerde, Harald J. van
;
Verhoef, …
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 642-656
Persistent link: https://www.econbiz.de/10011349867
Saved in:
4
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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5
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
6
Developing a service improvement system for the National Dutch Railways
Verhoef, Peter C.
;
Heijnsbroek, Martin
;
Bosma, Joost
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
6
,
pp. 489-504
Persistent link: https://www.econbiz.de/10011784189
Saved in:
7
Moving forward : the role of marketing in fostering public transport usage
Gijsenberg, Maarten J.
;
Verhoef, Peter C.
- In:
Journal of public policy & marketing
38
(
2019
)
3
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012534249
Saved in:
8
Understanding brand and dealer retention in the new car market: the moderating role of brand tier
Verhoef, Peter C.
;
Langerak, Fred
;
Donkers, Bas
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10003438286
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