This study aimed to make an empirical analysis of the effects that the selection attributes of subscription services have on purchase intentions and continuous use intentions, based on the perceived value of digital platform-based subscription service users as a medium. A survey was conducted...

Platform markets (two-sided markets) tend to be analyzed in the context of pricing frameworks. Scant attention has been paid to a complementary line of thought, which is based on the observation that in many cases enhancing the quality of goods and services running on the platform may be as...