Souki, Gustavo Quiroga; Oliveira, Alessandro Silva de; … - In: The TQM Journal 36 (2023) 8, pp. 2484-2506
Purpose Hotels provide high-quality guest experiences to generate perceived value for money (PVM), positively influencing word-of-mouth (WOM) and electronic word-of-mouth (eWOM) communication. This study aims to (1) verify the impacts of the perceived quality by the guests about their...