In today's competitive environment, every bank attempts to build long-term relationships with its clients in order to grow sales, develop loyalty, build resistance to unfavorable brand aspects, and minimize price susceptibility. Any organization's ultimate purpose is profit production, which may...

Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. Retailing does activities by organizing availability of products and services on a relatively large scale and supplying them to customers on a relatively small scale....

The basic aim of this empirical research study is to examine the determining factors of consumer patronage in choosing an online banking outlet. This empirical research efforts to recognize those factors associated with the bank shortlisting process of online customers. The determining factors...