In order to have a better attitude toward customers and to be able to deliver a better service, companies have to ensure that their internal customers are satisfied (Heskett et al., 1994). In this research, the focus is on identifying the relation between internal marketing and value creation in...

Culture affects how people express themselves, interact and do business with others, Tse et al (2008). The perceived service quality is influenced by several factors such as culture, the latter affects the behavior of expatriate employees in the field of service provision in which the perceived...