Addresses two critical issues for the small retailer faced with competition from large national one‐stop chains: do customers perceive environmental and induced emotional influences the same for these different retailers and do these influences have differential effects on a customer’s...

It appears that service failures, like the poor, will always be with us. Almost all "moments of truth" service encounters are vulnerable to breakdowns. Handling complaints and resolving problems then become important activities to retain customers and to avoid undesirable outcomes such as...