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Work on how consumers evaluate electronic service quality is both topical and important due to the well accepted criticality of electronic channels in selling products and services. However, the extant research on electronic research quality is preoccupied with the web site internet context and...
Persistent link: https://www.econbiz.de/10014214619
This study investigates whether consumers' perceptions of motives influence their evaluation of corporate social responsibility (CSR) efforts. The study reveals the mediating role of consumer trust in CSR evaluation frameworks; managers should monitor consumer trust, which seems to be an...
Persistent link: https://www.econbiz.de/10014214944
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