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Measuring service quality in retail loyalty programmes (LPSQual) : implications for retailers' retention strategies

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Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes : evidence from Malaysia

Nor Asiah Omar; Che Aniza Che Wel; Norzalita Abd Aziz; … - In: Measuring business excellence : the journal of … 17 (2013) 1, pp. 33-50

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Exploring the influence of store attributes on customer experience and customer engagement

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University quality and emotional attachment of undergraduate students in a private higher education in Malaysia : the mediating role of total experience

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Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from Malaysia

Asiah Omar, Nor; Aniza Che Wel, Che; Abd Aziz, Norzalita; … - In: Measuring Business Excellence 17 (2013) 1, pp. 33-50

Purpose – Retaining and cultivating customer loyalty has become increasingly important for loyalty programme providers and retailers due to the highly competitive environment. The purpose of this paper is to develop and test a model investigating how loyalty programme service quality (LPSQual)...

Persistent link: https://www.econbiz.de/10014930834