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Service quality of advertising and promotions agencies in South Africa
Quebra, Bruno; Bick, Geoff; Abratt, Russell - In: Journal of promotion management : JPM 19 (2013) 5, pp. 605-628
Persistent link: https://www.econbiz.de/10010233251
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Value, satisfaction, loyalty and retention in professional services
Trasorras, Rene; Weinstein, Art; Abratt, Russell - In: Marketing intelligence & planning 27 (2009) 5, pp. 615-632
Persistent link: https://www.econbiz.de/10009526335
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The impact of internal marketing on the perception of service quality in retail banking : a Ghanaian case
Opoku, Robert Ankomah; Atuobi-Yiadom, Nana; Chong, … - In: Journal of financial services marketing : JFSM 13 (2008/09) 4, pp. 317-329
Persistent link: https://www.econbiz.de/10003820586
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Antecedents of brand loyalty in South African retail banking
Taoana, Mokgadi Cleopatra; Silva Quaye, Emmanuel; … - In: Journal of financial services marketing 27 (2022) 2, pp. 65-80
Persistent link: https://www.econbiz.de/10013270395