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~subject:"Servicepolitik"
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Servicepolitik
Relationship marketing
29
Beziehungsmarketing
25
Marketing
16
Customer value
11
Kundenwert
11
Beziehungsmanagement
10
Theorie
10
Theory
10
Betriebliche Wertschöpfung
9
Kundenmanagement
9
Marketing management
9
Marketingmanagement
9
Service-Dominant Logic
9
Service-dominant logic
9
Value creation
9
Consumer behaviour
6
Customer integration
6
Dienstleistung
6
Konsumentenverhalten
6
Kundenintegration
6
Strategic management
6
Strategisches Management
6
Lieferantenmanagement
5
Supplier relationship management
5
Marketing theory
4
Marketingtheorie
4
Qualitätsmanagement
4
Services
4
Stakeholder
4
Unternehmen
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer satisfaction
3
Dienstleistungsmarketing
3
Ecosystem
3
Kundenzufriedenheit
3
New product development
3
Produktentwicklung
3
Quality management
3
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Book / Working Paper
3
Language
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Undetermined
3
Author
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Payne, Adrian
3
Ballantyne, David
1
Christopher, Martin
1
Source
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USB Cologne (EcoSocSci)
3
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1
Advances in relationship marketing
Payne, Adrian
(
contributor
)
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1995
Persistent link: https://www.econbiz.de/10004304334
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2
Relationship marketing for competitive advantage : winning and keeping customers
Payne, Adrian
(
contributor
)
-
1996
-
Reprint.
Persistent link: https://www.econbiz.de/10004305499
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3
Relationship marketing : bringing quality, customer service and marketing together
Christopher, Martin
;
Payne, Adrian
;
Ballantyne, David
-
1991
Persistent link: https://www.econbiz.de/10004126784
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