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Services
Beziehungsmarketing
27
Consumer behaviour
27
Konsumentenverhalten
27
Relationship marketing
27
Dienstleistungsqualität
10
Service quality
10
Customer satisfaction
9
Kundenzufriedenheit
9
Kundenwert
7
Marketing
7
Customer value
6
Dienstleistungsmarketing
6
Marketing management
6
Marketingmanagement
6
Services marketing
6
Brand management
4
Customer integration
4
Dienstleistung
4
Dienstleistungssektor
4
Kundenintegration
4
Markenführung
4
Service industry
4
customer experience
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Bank lending
3
Customer service
3
Einzelhandel
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Kreditgeschäft
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Kundenservice
3
Lieferantenmanagement
3
Marketing theory
3
Marketingtheorie
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Measurement
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Messung
3
Retail trade
3
Stakeholder
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Supplier relationship management
3
Viral marketing
3
Virales Marketing
3
customer experience management
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Gustafsson, Anders
3
Field, Joy M.
2
Fombelle, Paul W.
2
Fotheringham, Darima
2
Huang, Ming-Hui
2
Lemon, Katherine N.
2
McColl-Kennedy, Janet R.
2
Ostrom, Amy L.
2
Subramony, Mahesh
2
Bone, Sterling
1
Cialdini, Robert B.
1
Goldstein, Noah J.
1
Gregoire, Yany
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Sirianni, Nancy J.
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Sousa, Rui
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Voorhees, Clay M.
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Journal of business research : JBR
2
Journal of service research
2
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ECONIS (ZBW)
4
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1
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
2
Service research priorities : designing sustainable service ecosystems
Field, Joy M.
;
Fotheringham, Darima
;
Subramony, Mahesh
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 462-479
Persistent link: https://www.econbiz.de/10012662579
Saved in:
3
Let them all eat cake : providing VIP services without the cost of exclusion for non-VIP customers
Fombelle, Paul W.
;
Sirianni, Nancy J.
;
Goldstein, Noah J.
; …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1987-1996
Persistent link: https://www.econbiz.de/10011384222
Saved in:
4
Service encounters, experiences and the customer journey : defining the field and a call to expand our lens
Voorhees, Clay M.
;
Fombelle, Paul W.
;
Gregoire, Yany
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 269-280
Persistent link: https://www.econbiz.de/10011745316
Saved in:
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