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Services
Innovation
12
Consumer behaviour
11
Konsumentenverhalten
11
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9
Competitive advantage
8
Mexico
8
Wettbewerbsvorteil
8
Erneuerbare Energie
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Resource-based view
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Service-Dominant Logic
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Innovation diffusion
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Verma, Rajeev
3
Rajagopal
2
Jayasimha, K. R.
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Mercado, Pável Reyes
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International journal of business competition and growth : IJBCG
1
International journal of services and operations management
1
Journal of transnational management : the official journal of the International Management Development Association
1
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ECONIS (ZBW)
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Impact of service co-creation on performance of firms : the mediating role of market oriented strategies
Verma, Rajeev
;
Rajagopal
;
Mercado, Pável Reyes
- In:
International journal of services and operations management
15
(
2013
)
4
,
pp. 449-466
Persistent link: https://www.econbiz.de/10009786589
Saved in:
2
Linking resource-advantage (R-A) theory and service-dominant (S-D) logic : an integrative framework of service innovation research
Verma, Rajeev
;
Jayasimha, K. R.
- In:
International journal of business competition and …
2
(
2012
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10009664933
Saved in:
3
Conceptualizing service innovation architecture : a service-strategic framework
Verma, Rajeev
;
Rajagopal
- In:
Journal of transnational management : the official …
18
(
2013
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10009737607
Saved in:
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