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Services
Relationship marketing
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Marketing
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Marketing theory
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Beziehungsmarketing
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Service quality
10
Marketingtheorie
8
Theory
8
Dienstleistungssektor
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Service industry
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Services marketing
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Theorie
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Beziehungsmanagement
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Complexity
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Dienstleistungsqualität
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Kundenmanagement
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Lieferantenmanagement
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Management
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Supplier relationship management
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Business network
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Dienstleistungsmarketing
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Qualitative Methode
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Service-Dominant Logic
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Service-dominant logic
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Unternehmensnetzwerk
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Complexity theory
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Dienstleistung
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E-commerce
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Electronic Commerce
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Interaction
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Marketingmanagement
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Pragmatic wisdom
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Schweden
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Social network
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Soziales Netzwerk
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English
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Gummesson, Evert
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Naples Forum on Service <2, 2011, Capri>
1
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Handbook of service science ; [Vol. 1]
1
International journal of quality and service sciences
1
Journal of service management
1
Marketing theory : a student text
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ECONIS (ZBW)
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The future of service is long overdue
Gummesson, Evert
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2010
Persistent link: https://www.econbiz.de/10003968943
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The new service marketing
Gummesson, Evert
- In:
Marketing theory : a student text
,
(pp. 399-421)
.
2010
Persistent link: https://www.econbiz.de/10003950920
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3
The 2009 Naples Forum on Service : service-dominant logic, service science and network theory ; integrating three perspectives for a new service agenda
Gummesson, Evert
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003969120
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4
The Naples Forum on Service : what's ahead in service?
Gummesson, Evert
(
contributor
)
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2012
Persistent link: https://www.econbiz.de/10009619544
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