Today an engineer can easily happen to use economic models and refer to economic theories within his design, just as easily a sanitary operator may adopt most recent production and service strategies in order to perform his duties. This is due to modern service logics, which is not confined any...

Purpose - Purpose of this contribution is to develop the notion of A2A relationships in service contexts (Gummesson, 2008; Gummesson and Polese, 2009; Vargo and Lusch, 2011) valorizing systems theories contributions. Recent service research advances highlight how much value co-creation processes are...

The growth of global services has led to increased interaction at any levels. Service interactions today have increasingly a networked character and affect every sector such as trade, finance, health, education, entertainment, transport, goods production. The modern development of the service...