Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Digital advertising in the age...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Services
Consumer behaviour
18
Konsumentenverhalten
18
Advertising
10
Werbung
10
Advertising effects
8
Werbewirkung
8
Brand image
6
Markenimage
5
Artificial intelligence
4
Künstliche Intelligenz
4
Mobile marketing
4
USA
4
United States
4
Altruism
3
Altruismus
3
Charity
3
Comparison
3
Emotion
3
Fundraising
3
Internet marketing
3
Mobile Marketing
3
Online-Marketing
3
Personalization
3
Social Web
3
Social web
3
South Korea
3
Südkorea
3
Vergleich
3
Wohltätigkeit
3
Anthropomorphism
2
Charitable behavior
2
Dienstleistung
2
Experiment
2
Language
2
Mobile Anwendung
2
Mobile application
2
Mobile communications
2
Mobilkommunikation
2
Sprache
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Baek, Tae Hyun
2
King, Karen Whitehill
1
Sauer, Paul L.
1
Yim, Mark Yi-Cheon
1
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The journal of services marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the consequences of brand credibility in services
Baek, Tae Hyun
;
King, Karen Whitehill
- In:
The journal of services marketing
25
(
2011
)
4
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009272293
Saved in:
2
I see myself in service and product consumptions : measuring self-transformative consumption vision (SCV) evoked by static and rich media
Yim, Mark Yi-Cheon
;
Baek, Tae Hyun
;
Sauer, Paul L.
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 122-139
Persistent link: https://www.econbiz.de/10011949582
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
