Narrow search
Showing 1 - 7 of 7
Cover Image
Leistungsbündel als Absatzobjekte : ein Ansatz zur Überwindung der Dichotomie von Sach- und Dienstleistungen
Engelhardt, Werner Hans - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 45 (1993) 5, pp. 395-426
Persistent link: https://www.econbiz.de/10001143212
Cover Image
Property rights design and market process : implications for market theory, marketing theory, and S-D logic
Haase, Michaela; Kleinaltenkamp, Michael - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 148-159
Persistent link: https://www.econbiz.de/10009154834
Cover Image
Einzelkundenbezogene Dienstleistungserstellung
Minculescu, Ioana; Kleinaltenkamp, Michael - In: Theorie und Praxis des Dienstleistungsmarketing : …, (pp. 97-122). 2013
Persistent link: https://www.econbiz.de/10009759348
Cover Image
Institutional logics matter when coordinating resource integration
Edvardsson, Bo; Kleinaltenkamp, Michael; Tronvoll, Bård; … - In: Marketing theory 14 (2014) 3, pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
Cover Image
Customer Processes in Business-to-Business Service Transactions
Stiphout, Janine van - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003389048
Cover Image
The antecedents and consequences of humour for service : a review and directions for research
Mathies, Christine; Chiew, Tung Moi; Kleinaltenkamp, Michael - In: Journal of service theory and practice : JSTP 26 (2016) 2, pp. 137-162
Persistent link: https://www.econbiz.de/10011515343
Cover Image
Commentary essay on "blueprinting the service company - managing service processes efficiently"
Fließ, Sabine; Kleinaltenkamp, Michael - In: Journal of global scholars of marketing science : … 29 (2019) 3, pp. 281-292
Persistent link: https://www.econbiz.de/10012257899