Purpose – The purpose of this paper is to share the authors' experiences of using the repertory grid technique in two supply chain management studies. The paper aims to demonstrate how the two studies provided insights into how qualitative techniques such as the repertory grid can be made more...

Commentators suggest that to survive in developed economies manufacturing firmshave to move up the value chain, innovating and creating ever more sophisticatedproducts and services, so they do not have to compete on the basis of cost.While this strategy is proving increasingly popular with...