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From servitization to digital servitization : how digitalization transforms companies' transition towards services
Favoretto, Camila; Mendes, Glauco H. S.; Oliveira, Maicon G. - In: Industrial marketing management : the international … 102 (2022), pp. 104-121
Persistent link: https://www.econbiz.de/10013259028
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An integrated ISM fuzzy MICMAC approach for unfolding the digital servitization implementation
Favoretto, Camila; Mendes, Glauco Henrique de Sousa; … - In: The journal of business & industrial marketing 39 (2024) 9, pp. 2038-2054
Persistent link: https://www.econbiz.de/10015084253
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Service innovation in medical device manufacturers : does the digitalization matter?
Smania, Guilherme Sales; Mendes, Glauco Henrique de Sousa; … - In: The journal of business & industrial marketing 37 (2022) 3, pp. 578-593
Persistent link: https://www.econbiz.de/10013165195