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Google AdWords is one of the most established digital advertising platforms in the world, and is used by organisations of many different sizes to achieve their marketing goals. The platform is popular due to the support Google provides and the fact that it can be adapted to budgets of any size...
Persistent link: https://www.econbiz.de/10015287013
With 313 million monthly active users, Twitter is the fourth largest social media platform after Facebook, YouTube and Instagram. Both organic and paid content thrive on Twitter and can be used together or independently as part of a successful social media strategy. This module will look at the...
Persistent link: https://www.econbiz.de/10015287107
Reaching out to communities in digital spaces is also known as online outreach or online fieldwork. The purpose of online outreach is to provide an array of services in digital meeting places where men who have sex with men (MSM) commonly spend time. Outreach work in digital communities can be...
Persistent link: https://www.econbiz.de/10015287108
With over a billion active users1, YouTube2 is the second largest search engine in the world, reaching more 18 to 49-year-olds than any cable network in the US. Using YouTube for HIV prevention offers global access to MSM and provides a unique opportunity to reach people who may not be reachable...
Persistent link: https://www.econbiz.de/10015287153
With 1.23 billion active users, Facebook is one of the cheapest and most efficient platforms for HIV prevention, but it is also one of the most competitive. This means that having an understanding of how to best optimise content and target key MSM populations is crucial to the success of any...
Persistent link: https://www.econbiz.de/10015287154
Smartphones have revolutionised many aspects of our lives, and the way men who have sex with men (MSM) arrange sexual encounters has drastically changed. MSM have been early adopters of location-based dating apps and MSM applications such as Grindr, Hornet and Planetromeo predate most dating...
Persistent link: https://www.econbiz.de/10015291341
Sexually transmitted infections (STI) are a significant global burden. It is estimated that each year 146 million persons acquire Chlamydia trachomatis infection, 51 million get gonorrhoea, and 5 million contract syphilis worldwide. Apart from the burden of acute infection, STI may cause...
Persistent link: https://www.econbiz.de/10015297252
Sexually transmitted infections (STI) are a significant global burden. It is estimated that each year 146 million persons acquire Chlamydia trachomatis infection, 51 million get gonorrhoea, and 5 million contract syphilis worldwide. Apart from the burden of acute infection, STI may cause...
Persistent link: https://www.econbiz.de/10015297349
In all countries of the European Union and European Economic Area, men who have sex with men (MSM) are disproportionately affected by HIV and other sexually transmitted infections including gonorrhoea, syphilis, chlamydia and hepatitis B and C. In several countries in the region, the incidence...
Persistent link: https://www.econbiz.de/10015298790
This ECDC surveillance report on sexually transmitted infections (STIs) in Europe covers the years 2003 to 2012 and describes the epidemiological features and basic trends of the five STIs under EU surveillance: chlamydia, gonorrhoea, syphilis, congenital syphilis and lymphogranuloma venereum.
Persistent link: https://www.econbiz.de/10015301327