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Marketing department power and firm performance
Feng, Hui; Morgan, Neil A.; Rego, Lopo L. - In: Journal of marketing 79 (2015) 5, pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
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The impact of unprofitable customer management strategies on shareholder value
Feng, Hui; Morgan, Neil A.; Rego, Lopo L. - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 246-269
Persistent link: https://www.econbiz.de/10012290948
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When do marketing ideation crowdsourcing contests create shareholder value? : the effect of contest design and marketing resource factors
Cao, Zixia; Feng, Hui; Wiles, Michael A. - In: Journal of marketing 88 (2024) 2, pp. 99-120
Persistent link: https://www.econbiz.de/10014582902