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Market-based assets and shareholder value : a framework for analysis
Srivastava, Rajendra Krishan; Shervani, Tasadduq A.; … - 1997
Persistent link: https://www.econbiz.de/10000978957
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Value creation and value appropriation
Kumar, V.; Srivastava, Rajendra Krishan - In: Journal of creating value 8 (2022) 2, pp. 160-170
Persistent link: https://www.econbiz.de/10014581497
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Market-based assets and shareholder value: a framework for analysis
Srivastava, Rajendra K.; Shervani, Tasadduq A.; Fahey, Liam - In: A reader in marketing communications, (pp. 239-269). 2005
Persistent link: https://www.econbiz.de/10003292736