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The strategic importance of Business-to-Business (B2B) relationships is well recognized, but their financial impact remains equivocal. This study links social capital from three types of B2B networks of young technology firms with their Initial Public Offering (IPO) value. The authors identify...
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This study examines the impact of changes in brand quality that are unanticipated by investors on three components of shareholder wealth: stock returns, systematic risk and idiosyncratic risk. The study finds that such changes in brand quality enhance shareholder wealth by being positively...
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