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Measurement of price effects with conjoint analysis: separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 1999

Persistent link: https://www.econbiz.de/10001444664

Measurement of price effects with conjoint analysis : separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 2001

Persistent link: https://www.econbiz.de/10001690252

Measurement of price effects with conjoint analysis: separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications ; with …, (pp. 47-66). 2003

Persistent link: https://www.econbiz.de/10001997462

New product preannouncement as a signaling strategy : an audience-specific review and analysis

Su, Meng; Rao, Vithala R. - In: The journal of product innovation management : an … 27 (2010) 5, pp. 658-672

Persistent link: https://www.econbiz.de/10008649328

New Product Preannouncement as a Signaling Strategy : An Audience-Specific Review and Analysis

Rao, Vithala R. - 2012

Firms in various industries with highly competitive environments use new product preannouncement (NPP) as one of the most effective and popular signaling tools. Preannouncements can bring both benefits and costs to firms. Extant research has studied NPP from different perspectives and tackled...

Persistent link: https://www.econbiz.de/10012712765