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Does it pay to promote on eBay?
Melnik, Mikhail I.; Richardson, Paul; Tompkins, Dan - In: Journal of promotion management : JPM 17 (2011) 4, pp. 438-456
Persistent link: https://www.econbiz.de/10009422501
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How seller and product characteristics impact promotion on eBay
Melnik, Mikhail I.; Richardson, Paul; Tompkins, Dan - In: Journal of promotion management : JPM 17 (2011) 4, pp. 426-437
Persistent link: https://www.econbiz.de/10009422504