The ACM-Artificial Consumer Market is part of the integrated simulation endeavor named the Ar-tificial Economy. Complementing and extending the concepts developed in the SIMSEG simulation environment of Working Paper No. 60 this report proceeds in two steps...

A simulation environment for exploring analytical tools and joint segmentation and brand positioning strategies is tailored to comply with the perceptions-based approach to market segmentation. The initial version contains a number of ad hoc segmentation strategies....

Purpose – To evaluate the comparative effectiveness of perceptions‐based market segmentation strategies: to what extent do consumers' choice rules and the distinctness and variability of consumer preferences determine the success or failure of PBMS strategies? Design/methodology/approach –...