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B.P.M. in transition economies : joint empirical experience of Slovenia and Serbia

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Persistent link: https://www.econbiz.de/10012224567

Consumers in Slovenia: values, personality types and consumerist attitudes

Žabkar, Vesna; Kolar, Tomaž - In: Tržište/Market 22 (2010) 2, pp. 205-222

The aim of our paper is to investigate the links between terminal and instrumental values, personality types, consumer attitudes and behavior that are relevant to marketing decision-making. The understanding of the personality and values of individual consumers should enable us to predict their...

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Competitive advantage as a result of non-price factors: application of the structural equation model

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Strategic considerations in banking ownership : the case of Slovenian banking market

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Values, personality types and consumer attitudes : implications for CEE countries

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