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Corporate social responsibility communication and dialogue

Golob, Urša; Podnar, Klement - In: The handbook of communication and corporate social …, (pp. 231-251). 2011

Persistent link: https://www.econbiz.de/10009235288

Identification with an organisation as a dual construct

Podnar, Klement; Golob, Urša; Janičič, Zlatko - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1399-1415

Persistent link: https://www.econbiz.de/10009378643

Slovenia : CSR as a luxury in tough economic times

Golob, Urša; Podnar, Klement; Stanojević, Miroslav - In: Corporate social responsibility and trade unions : …, (pp. 135-150). 2015

Persistent link: https://www.econbiz.de/10010429111

How reference pricing for pharmaceuticals can increase generic share of market : the Slovenian experience

Podnar, Klement; Molj, Bojan; Golob, Urša - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 1, pp. 89-101

Persistent link: https://www.econbiz.de/10003479446

Capturing the essence of a corporate brand personality : a Western brand in Eastern Europe

Rekom, Johan van; Jacobs, Gabriele; Verlegh, Peeter W. J.; … - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 114-124

Persistent link: https://www.econbiz.de/10003458920

Unsuccessful superior-subordinate communication - A Slovenian problem

Nadoh, Jana; Podnar, Klement - In: HRM's contribution to hard work : a comparative …, (pp. 213-240). 2006

Persistent link: https://www.econbiz.de/10003392733

Consumers' identification with a brand

Tuškej, Urška; Podnar, Klement - In: Contemplating corporate marketing, identity and …, (pp. 60-72). 2010

Persistent link: https://www.econbiz.de/10008658059