Previous research concerning barriers to internationalisation growth have modelled sets of internal and external factors impinging upon the behaviour of the firm. It is believed that this approach can only ever achieve a general perception of the difficulties encountered and that industry...

Previous work by the author has focused on examining the limitations of the marketing concept and its associated frameworks, processes and prescriptions focusing on a planned, strategic, linear, lower risk future for the firm. Emerging research has shown that such frameworks are now dated,...

Surveys the literature on internationalisation research and identifies a number of theoretical and practical inadequacies in terms of current theory’s ability in describing behaviour of the smaller firm. A range of internationalisation theories are discussed, from their historical provenance...