Park, Junsung; Yoo, Joon Woo; Park, Heejun - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 7, pp. 1782-1800
Purpose The purpose of this paper is to examine the resistance behavior of smart factories in small and medium-sized enterprises (SMEs). Drawing upon dual factor perspective, this study examines how two types of quality and perceived usefulness impact user resistance as enabling factors and how...