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How different advertising formats and calls to action on videos affect advertising recognition and consequent behaviours
Chen, Tser Yieth
;
Yeh, Tsai Lien
;
Chang, Chin-I.
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 358-379
Persistent link: https://www.econbiz.de/10012208556
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2
Appearance and media popularity affecting experiential gift-giving
Chen, Tser Yieth
;
Wu, Hsueh Ling
;
Tai, Zhi-Cheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2198-2215
Persistent link: https://www.econbiz.de/10014430220
Saved in:
3
How Google Advertisements attract consumers' call-to-action and electronic word-of-mouth
Chen, Tser Yieth
;
Wu, Hsueh Ling
;
Yun, Jiun-Hua
- In:
Asia marketing journal
26
(
2024
)
2
,
pp. 77-89
Persistent link: https://www.econbiz.de/10015398965
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